Strategic Design Vision
Design Direction & Strategy
Most clients arrive with a clear sense of what they want but uncertainty about how to get there. Strategic Design Vision resolves that — establishing a clear architectural and interior direction before any detailed design work begins.
This is where your project takes shape. We test multiple approaches at a strategic level, so the decisions you make are grounded in your site, your brief and your budget — not assumptions.
It includes all Feasibility deliverables and builds on them, with a deeper focus on how the home is organised, how it will function, and how it responds to your site, brief and budget.
During this stage, we:
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Explore multiple architectural and interior design directions.
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Test each one against your site, brief and budget.
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Establish spatial organisation and how the home will function.
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Test flow, light and connection across different configurations.
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Define the architectural and interior language.
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Provide high-level material and character direction.
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Identify strengths, limitations and trade-offs.
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Refine the preferred direction into a clear, agreed strategy.
This stage works at a strategic level — detailed drawings and 3D representations come later, once the direction is confirmed. This protects your budget and ensures design effort is never wasted.
You will leave this stage with:
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A clear architectural and interior design direction.
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Confidence in how the home will be organised and experienced.
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Alignment between design intent and budget.
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A defined pathway into Sketch Design.
The fee for this stage is rebatable from the cost of Sketch Design.
